San Diego FC, the latest expansion team in Major League Soccer, is gearing up for a new chapter with the appointment of Carlos Aviña as the club’s first sporting director. Hailing from Mexico, Aviña brings a wealth of experience to the table, having previously worked with esteemed clubs such as Club America and AS Monaco.
Aviña’s track record speaks for itself, having held positions in sports intelligence, football development, and player recruitment. During his tenure at Monaco, the team saw significant success in the Ligue 1, positioning themselves third in the table. With San Diego FC, Aviña faces the challenge of assembling a competitive team from the ground up.
Despite being based in a city with a strong Mexican influence, CEO Tom Penn has emphasized that the focus is not solely on signing high-profile Mexican stars. Instead, the goal is to identify foundational players who will contribute to the club’s growth and success in the long term. This strategic approach highlights the importance of building a cohesive team culture and sustainable success.
As San Diego FC prepares to make their debut in the MLS in 2025, the appointment of Carlos Aviña marks a pivotal moment in the club’s history. With his expertise and vision, Aviña is poised to lead San Diego FC to new heights and establish them as a formidable force in the league. The upcoming months will be crucial as the team continues to make strategic player signings and build a strong foundation for success on and off the field.
The future looks bright for San Diego FC under the leadership of Carlos Aviña. His appointment as the sporting director signals a new era for the club, filled with potential and promise. With his experience, strategic approach, and dedication to building a competitive team, Aviña is set to make a lasting impact on the development and success of San Diego FC in the MLS.