Arsenal’s away kit for the 2024-25 season pays homage to the African heritage of many of the club’s fans in London and beyond. Designed in collaboration with Labrum London, an apparel brand known for its focus on British African culture, the jersey stands out with its unique design elements. The plain black base is accentuated by vibrant details, including contrasting red-and-green logos and decorations on the shoulders and collar. A white zig-zag graphic runs down the arms and flanks of the torso, inspired by traditional African art and decoration.
One of the most striking features of the kit is the use of cowrie shell motifs. Black specks within the hand-drawn pattern represent cowrie shells, which were once used as currency in Asia and on the Eastern coast of Africa. The decorative shells have historical significance dating back to ancient Egyptian times, adding a rich cultural layer to the kit’s design. The color palette of red, green, and black mirrors the tricolor of the Pan-African flag, symbolizing unity and pride across the African diaspora.
Collaborative Apparel Range
In addition to the jersey, Arsenal and Labrum have launched a range of accompanying apparel that showcases the same vibrant design elements. The collection includes two jackets, a sweater, a t-shirt, and track pants, all inspired by the fusion of British and African culture. The brightly colored t-shirt, in particular, is a standout piece that captures the essence of the collaborative effort between the two brands.
As the new kit and apparel line hit the shelves, fans can expect to see a surge in popularity among supporters at the Emirates Stadium. The bold and culturally significant design is sure to resonate with fans of all backgrounds, celebrating the diversity and heritage of the Arsenal fanbase. With players like Bukayo Saka and Jurrien Timber showcasing the kit in promotional materials, the stage is set for a season filled with style and flair on and off the pitch.
Arsenal’s 2024-25 away kit represents a bold departure from traditional football jersey designs, incorporating elements of African heritage and culture into its aesthetic. The collaboration with Labrum London has resulted in a collection that is not only visually appealing but also meaningful in its symbolism. As fans gear up to support their team in the upcoming season, they will do so in style, proudly displaying their connection to a rich and diverse heritage through the vibrant apparel inspired by the continent that has produced so many footballing legends.