Fulham’s announcement of the new Riverside Stand at Craven Cottage is indeed impressive. The addition of a three-tier “Sky Deck” with a rooftop swimming pool is a bold move that will surely attract plenty of attention. However, one has to wonder if the focus on luxurious amenities might take away from the actual football experience for the average fan. While it is important for clubs to innovate and offer unique experiences, the primary focus should always be on the game itself. Fulham may risk alienating some of their traditional supporters with such extravagant offerings.
The Tunnel Club experience at the Etihad Stadium is another example of a club offering a unique matchday experience for fans. Sitting in a restaurant space with a view of the players’ tunnel is definitely a one-of-a-kind experience. However, one has to question whether this kind of exclusive access creates a disconnect between the fans and the players. Football should be a sport that is celebrated for its inclusivity, and segregating fans based on their ability to pay for luxury experiences could be seen as contrary to the spirit of the game.
Real Madrid’s reported plans for an exclusive nightclub at the Bernabeu Stadium are in line with the trend of clubs offering premium amenities to fans. While the idea of a Skybar with DJ sets and dance floors may sound enticing, it raises questions about the club’s priorities. Should a football stadium be turned into a party venue after matches, or should the focus remain on the game itself? Real Madrid may risk losing the traditional atmosphere of the stadium in favor of commercial ventures.
West Ham United’s offer of a stadium tour via helicopter is an extravagant experience that certainly stands out. However, the high cost of the package raises questions about accessibility. Football is a sport that should be enjoyed by fans from all walks of life, and such exclusive tour packages may exclude a large portion of supporters who cannot afford such luxury experiences. Clubs should strive to create opportunities for all fans to engage with the club, regardless of their financial means.
Mallorca’s “Corner VIP” access, similar to courtside seats at an NBA game, offers fans a unique perspective on the match. While this may enhance the fan experience for those who can afford it, it again raises questions about inclusivity. Football clubs should aim to create a welcoming and inclusive environment for all fans, rather than segregating them based on their ability to pay for premium experiences. Mallorca may risk alienating a portion of their fanbase by focusing on exclusive packages.
Troyes’ installation of a hot tub at pitchside for a match in 2022 is a quirky move that garnered attention on social media. While this may seem like a fun and novel idea, it also raises concerns about the commercialization of football. The focus should always be on the sport itself, and clubs should be cautious not to prioritize gimmicky experiences over the core footballing values. Troyes’ decision to introduce a hot tub at pitchside may detract from the traditional matchday experience for some fans.
St. Pauli’s innovative currywurst delivery system via miniature railway is a creative way to cater to VIP fans at the stadium. While this may seem like a fun and unique service, it is important to ensure that the focus remains on the game itself. Clubs should strive to create an atmosphere that celebrates the sport and fosters a sense of community among fans. St. Pauli’s emphasis on delivering gourmet treats to premium seats may inadvertently create a divide between different segments of the fanbase.
While the introduction of unique matchday amenities at football clubs may enhance the fan experience for some, it is essential for clubs to carefully consider the impact of such offerings on the overall spirit of the game. Football should be celebrated for its inclusivity and its ability to bring people together, regardless of their background or financial means. Clubs should prioritize creating a welcoming and inclusive environment that focuses on the love of the sport above all else.