Atlético Madrid recently announced their decision to return to using the club’s 1947 crest starting from July 1. This move comes after facing widespread criticism and dissatisfaction with the modernised emblem that was introduced in 2017. The Rojiblancos’ attempt to bring a fresh look to their badge did not sit well with the majority of the fan base, leading to a significant backlash.
The main point of contention with the updated badge was the deviation from the traditional design that fans had grown to love. While the modern emblem retains some similarities to the original, such as the iconic bear and tree symbol of Madrid, there were notable changes that fans found off-putting. These changes included the bear facing right instead of left, thicker red stripes, smoothed out edges, and a reduction in the number of colors from six to three.
The dissatisfaction among Atlético fans was so significant that many refused to purchase any merchandise featuring the new badge. This demonstrated a deep-rooted attachment to the history and tradition represented by the 1947 crest, which holds sentimental value for fans who have supported the club through thick and thin. The fans’ strong emotional connection to the original badge played a crucial role in pushing for the reinstatement of the classic emblem.
In response to the overwhelming demand from supporters, Atlético Madrid issued a statement expressing gratitude to the thousands of fans who expressed their desire for the return of the 1947 crest. The club acknowledged the importance of honoring the fans’ sentiments and announced that the official reinstatement of the classic emblem will take effect as of July 1, 2024. This decision reflects the club’s commitment to listening to its fan base and respecting the traditions that hold significance for the Atlético community.
Atlético Madrid’s decision to revert to the 1947 crest highlights the power of fan sentiment and the importance of preserving tradition in the world of football. The episode serves as a reminder that while modernization and innovation are essential in the sport, it is equally crucial to respect and honor the history and heritage that form the foundation of a club’s identity. The reinstatement of the classic badge symbolizes a reconnection with the club’s roots and a reaffirmation of the bond between Atlético Madrid and its devoted fan base.