Chelsea’s women’s team recently unveiled their new third alternate kit for the 2024-25 season, and it’s nothing short of bold and eye-catching. The black kit features jagged graphics and loud neon trim, drawing inspiration from the punk rock scene that took London by storm in the 1970s. Taking cues from the DIY aesthetic of the era, the shirt is covered in a faux-ripped tartan print reminiscent of the torn and patched clothing worn by iconic bands like the Sex Pistols and The Clash.
The boutique run by Vivienne Westwood and Malcolm McLaren, pioneers of the punk fashion movement, was located just a stone’s throw away from Chelsea’s Stamford Bridge stadium. This proximity to such a landmark in fashion history is reflected in the design of the kit, with vibrant pink and yellow tones used for the trim. The minimalist Chelsea lion crest and a unique vertical Swoosh from Nike add further flare to the overall aesthetic.
The women’s team debuted the new kit during a friendly match against Arsenal in Washington DC, part of their preseason tour in the U.S.. The boldness of the design was matched by the team’s performance on the pitch, as new signing Sandy Baltimore scored the only goal of the match to secure a 1-0 victory over their London rivals at Audi Field. The juxtaposition of the fierce punk-inspired kit with the team’s skill and determination on display is a testament to Chelsea’s commitment to both style and substance.
Chelsea’s third kit for the 2024-25 season joins the ranks of their other striking designs, including the “blue flame” pattern featured on their home kit. The club is no stranger to pushing boundaries when it comes to kit design, and the latest release is no exception. With its bold colors, intricate prints, and nod to a rebellious era in fashion history, the kit is sure to spark conversation and divide opinions among fans and fashion enthusiasts alike.
Chelsea’s new third kit for the 2024-25 season is a daring and innovative addition to the club’s wardrobe. Drawing inspiration from punk rock and paying homage to a pivotal moment in fashion history, the kit is a nod to the past while looking towards the future. With its debut marked by a victory on the pitch, it’s clear that this kit represents more than just a change in uniform – it’s a statement of intent and a celebration of style and success.