The 2024-25 Serie A season kicked off with a bang as Venezia debuted their new home kit designed by Nocta, the Nike offshoot founded by rap icon Drake. The news of Drake’s involvement with the newly promoted club came after he became an investor in APEX Capital, a global sports-focused firm. It was revealed that Drake would be sponsoring Venezia’s kits for the season through Nocta, marking a significant partnership between the music industry and professional sports.
Prior to the collaboration with Nocta, Venezia had their kits supplied by Kappa, which had helped elevate the club’s fashion profile with stylish and sleek designs. The partnership with Kappa saw Venezia sporting chic ensembles created in collaboration with Bureau Borsche, a New York-based graphic design studio. The club even went as far as launching their kits through high-fashion photoshoots set against the backdrop of Venice’s iconic landmarks. However, the contract with Kappa ended, leaving Venezia to play friendlies in plain, unbranded kits as they awaited the new partnership with Nocta.
Unveiling of the New Kit
Despite the absence of an official launch, Venezia made a bold statement by revealing their new Nocta home kit on the pitch during their league match against Lazio in Rome. The kit stayed true to the club’s traditional colors of black, green, and orange, with a subtle diamond graphic that bears resemblance to Nocta’s logo. The shirt features a black button-up collar and accents in orange and green, giving it a modern and stylish look. The design certainly catches the eye, but how does it compare to the previous Kappa kits that Venezia had sported?
While the Nocta-designed kit for Venezia’s 2024-25 campaign showcases a contemporary and fashionable aesthetic, it begs the question of how it stacks up against the designs produced by Kappa. Kappa’s collaboration with Venezia had set the standard for stylish football kits, showcasing a blend of elegance and modernity. The partnership had yielded a series of visually striking ensembles that garnered attention both on and off the field. The transition to Nocta marks a new chapter for Venezia in terms of kit design, bringing a fresh perspective rooted in the world of streetwear and hip-hop culture.
The debut of Venezia’s new Nocta home kit signifies a bold and fashion-forward start to the 2024-25 Serie A season. The collaboration with Drake’s Nocta brand opens up new possibilities for the club in terms of merging sports and style. While the transition from Kappa to Nocta may mark a shift in design approach, it also presents an opportunity for Venezia to carve out a distinct identity in the realm of football fashion. Only time will tell how this partnership will shape the club’s aesthetic and how fans will perceive the new era of design for Venezia.