Manchester United’s shirt sponsor Snapdragon has shown interest in potentially purchasing the naming rights for the club’s new stadium. Snapdragon recently signed a three-year deal worth £180 million to become United’s front of shirt sponsor, replacing TeamViewer. The tech company’s parent company, Qualcomm, is open to the idea of attaching their brand to the stadium in some capacity. Though they acknowledge the historical significance of Old Trafford, Snapdragon’s Chief Marketing Officer, Don McGuire, expressed a willingness to explore opportunities for branding.
Snapdragon is actively collaborating with Manchester United on the technological and innovative aspects of reimagining Old Trafford and the Carrington training facilities. The exploration of naming rights for a potential new 100,000-capacity stadium behind the current Old Trafford site is a consideration being discussed by a task force within the club. This option is also favored by new co-owner Sir Jim Ratcliffe. The project is estimated to span six years and cost over £2 billion, prompting the club to consider all avenues for funding, including selling naming rights.
While the possibility of selling naming rights is on the table, Manchester United has emphasized that any decision regarding the stadium’s name will involve consultation with supporters. The club recognizes the emotional attachment fans have to the historic Old Trafford name and the significance it holds within football. As discussions and planning for the stadium project continue, United is committed to keeping their fanbase informed and involved in the decision-making process.
As Manchester United progresses with plans for their new stadium, the potential for Snapdragon or another sponsor to purchase naming rights remains a viable option. The club’s partnership with Snapdragon signifies a willingness to explore innovative solutions for enhancing the overall fan experience and stadium facilities. While the tradition of Old Trafford is paramount, the modern landscape of football sponsorship opens up new avenues for revenue generation and brand partnerships.
The exploration of naming rights for Manchester United’s new stadium presents an exciting opportunity for the club and potential sponsors. While the historical significance of Old Trafford is respected, the evolution of football and sports sponsorship provides avenues for innovative partnerships. As discussions progress and decisions are made, the involvement of supporters will be crucial in shaping the future of the club’s iconic stadium.