The English Premier League has recently made a groundbreaking announcement alongside Fanatics, revealing that Fanatics Collectibles will be the exclusive provider of EPL trading cards, trading card games, and stickers starting in June 2025. This multi-year partnership marks a significant shift in the collectibles market, bringing a fresh perspective to the world of sports memorabilia.
Premier League Chief Commercial Officer Will Brass expressed his excitement about the collaboration, highlighting Fanatics’ outstanding track record and strong commitment to innovation. Fanatics Collectibles’ president of trading cards, David Leiner, emphasized the untapped potential of the Premier League as a property, noting the opportunity for growth and expansion in the world of collectibles.
Fanatics plans to focus on global distribution, working with UK-based hobby shops and breakers to expand the reach of EPL trading cards and stickers worldwide. This strategic approach aims to give collectors a broader selection of products and create a more inclusive community of fans.
The Rise of Sticker Collecting
Stickers have long been a dominant force in the world of collectibles, with Panini leading the way since the 1970s. Greg Lansdowne, the author of “Stuck on You: The Rise and Fall…and Rise of Panini Stickers,” highlighted the enduring popularity of sticker albums, particularly during major tournaments like the World Cup. As the market evolves, there is a growing opportunity for trading cards to complement sticker collections and appeal to a wider audience.
Topps and Panini have been prominent players in the trading card market for years, with Panini taking over the EPL license in 2019. However, the recent partnership between Fanatics and the Premier League represents a new chapter in the world of collectibles. Fanatics’ acquisition of Topps has positioned them as a key player in the industry, with plans to expand their reach and offerings in the coming years.
Fanatics’ recent deals with various sports organizations, including the NFL, NBA, and MLB, have solidified their position as a major player in the collectibles market. By securing the rights to produce EPL trading cards and stickers, Fanatics is poised to make a significant impact on the industry and provide fans with unique and innovative products.
As the partnership between Fanatics and the English Premier League takes shape, fans can expect to see a new era of collectibles unfold. With a focus on global distribution, collaboration with UK-based partners, and a commitment to innovation, Fanatics is set to revolutionize the world of EPL trading cards and stickers. The future looks bright for collectors as they embark on this exciting journey with Fanatics at the helm.