Fulham Football Club has set the bar high with their recently unveiled plans for the redeveloped Riverside Stand. The club’s chairman, Shahid Khan, describes the upcoming matchday experiences as groundbreaking and unparalleled in the world of football. The Riverside Stand, which has been undergoing renovation since 2019, is set to offer fans an unforgettable experience unlike anything seen before.
The revamped Riverside Stand will feature seven unique matchday experiences for fans to enjoy. One of the standout offerings is the “Sky Deck”, located on the top three floors of the stand. This rooftop area will provide breathtaking views of the London skyline and the Thames, along with experiential food and drink pop-ups. Additionally, the club has revealed plans for a swimming pool on the “Sky Deck”, adding a touch of luxury to the matchday experience.
Fans in the Riverside Stand will have access to two Michelin Star dining experiences – “The Gourmet” and “The Brasserie”. “The Brasserie” offers a unique setting with dual-views of an open-air riverside terrace on one side and views of the pitch from the halfway line on the other. Fulham promises to deliver the “most intimate football experience” with “The Dugout”, where fans can sit directly behind the coaching staff and enjoy immersive audio-visual technology at the bar. “The Dugout” is scheduled to open at the start of next season, while the rest of the Riverside experiences will be available in December 2024.
Philip Johnson, the lead architect of the New Riverside Stand project, expressed his vision for creating a one-of-a-kind experience for fans. The aim was to revolutionize the matchday experience, not only in the realm of football but beyond. The New Riverside Stand at Craven Cottage promises to be a destination that pays homage to the club’s history and tradition while offering a modern and innovative approach to matchday hospitality.
Fulham Football Club is set to redefine the matchday experience with the unveiling of their redeveloped Riverside Stand. With a focus on luxury, innovation, and uniqueness, fans can look forward to a truly unforgettable experience when they visit Craven Cottage. The club’s dedication to providing top-tier amenities and experiences demonstrates their commitment to creating a world-class footballing destination.